Short-Form narrative
The founder of Butter + Love wanted a video narrative that showcased the backstory of the company for press, wholesalers, and individuals. I was the Executive Producer, Director, and oversaw the edit.
The video led to opportunities for Alison to share her story on the Whole Foods website as well as Martha Stewart's magazine .
“From the pre-shoot interview to the filming, Monica’s questions were insightful, helpful, and encouraging, especially in helping me focus my thoughts about my company, how I wanted it to be conveyed, and about what I was hoping to get out of this mini-movie. As a small business owner, my brain is full to the brim with a million-and-one things to be done, so having her artfully coach me through the process was incredibly useful, even with my background in acting! I felt like I was telling the story of Butter + Love to a friend, which made the process a pleasure. She also made sure my hair wasn’t sticking up awkwardly and my lipstick wasn’t smeared – thank God for Monica!”
— Alison Walla, Founder of Butter + Love
60-Second Commercial
iMediashare is a smartphone app aimed at tech savvy users in the 20s-30s demographic. The purpose of the app is to make sharing photos and videos as easy as "the touch of a button." I was hired to create a commercial that was funny and showcased the features of iMediashare for both users and investors. I was the Executive Producer, Writer, Director, Casting Director, and an actor.
The video was featured on the homepage of the iMediashare website and has garnered hundreds of thousands of views on YouTube without any promotion.
“Our company desperately needed a new video for our website. Monica was able to come up with a concept that really aligned with our brand’s vision. On the day of the shoot, her team showed professionalism and expertise. When we needed last minute changes, she took every bit of feedback and incorporated it into the final product, all the while keeping up with a very quick turnaround time. We’ve seen tens of thousands of views on the video within a month of posting it with zero promotion.” iMediaShare App Founder
Launch Teaser Video
Holstee hired Monica to create a teaser video for their new community initiative on hosting Potlucks. I was the Executive Producer, Director, Writer, and oversaw the edit.
“For our potluck video, Monica managed the entire process. From storyboarding, to finding the right crew to shoot the video, to coordinating the locations, to directing our team (of non-actors), all the way through to the very last edit. The best part, she always took time to not just understand what we want to achieve and make sure that got translated into every aspect of the finished product.”
— Mike Radparvar, Co-Founder of Holstee