STRATEGY, DEVELOPMENT, & CONTENT CREATION
Monica’s superpower is mining for purpose and connecting that purpose with the audience— from the board room to the consumer.
She specializes in ideation, research, and development and is available for a select amount content creation work.
Recent examples include:
Development Editor For Wonderbly, UK— Ideating & conceptualizing personalized gift books in the self-help and mindfulness space
Marketing Development for a global oral care company, UK
— Crafting the winning campaign for qualitative consumer testing
L&D Workshops in collaboration with Philosophy At Work
— Research & develop workshops focused on critical thinking & emotional intelligence in the workplace.
“Monica created an amazing set of engagement tools, from workshops to a Holstee curriculum to a series of thought leader events, that have taken the Holstee community and its brand to the next level. She introduced us to so many inspiring people and executed effortlessly on so many projects. She brought in new ideas and yet stayed focused on getting things done. We can’t recommend her enough.”
CONTENT FOCUSED PRODUCT DEVELOPMENT
From books and journals to conversation starter cards, Monica has led numerous content focused projects from idea to pitch to launch. Utilizing her background in facilitation and decades of experiences hosting salons and events, Monica is particularly adept at products focused on deepening communication and fostering meaningful connections.
EXAMPLES INCLUDE:
Meaningful Meetings in collaboration with Holstee For 1 Hotels (a Starwood branch)
Monica was the head of research and content for both the pitch and the finalized product for the Meaningful Mindfulness campaign for all branded 1 Hotels on the topics of Zen, Creative, and Focused Meetings
Bespoke Conversation Starter Kit For Global Tech Company Marketing Team in collaboration with Philosophy At Work
Drawing upon Monica’s background of hosting hundreds of dinner salons as well as her research in communications and emotional intelligence, she was brought on to develop set of intentional questions to be utilized during sales dinners and events.
INSTRUCTIONAL DESIGN
Monica has created dozens of workshops and courses for global organizations and for developing community engagement, both online and in person.
LEARNING & DEVELOPMENT WORKSHOPS FOR BUSINESSES:
Effective Storytelling
Communicating Your Ideas
Mastering The Art of Public Speaking
LEARNING LABS
MONICA’S ORIGINAL ONLINE COURSES:
FRONT & CENTER- How To Tell Your Story With Confidence on Camera and On Stage
PERFORM & PIVOT- For Creative Who Want To Pivot In Their Life & Work
SHAKESPEARE POWER HOURS- Recorded Workshops breaking down a different Shakespeare play in each.
HOW TO AWAKEN YOUR PERSONAL RENAISSANCE- Connect the dots between the arts and living with purpose.
In response to the Holstee community's desire for experiences to help them live the Holstee lifestyle, Monica created the Holstee Learning Lab with leading guest expert teachers, as well as developed and personally taught classes specifically designed for the Holstee community to help people live the Holstee Lifestyle. 90% of all the classes sold out.
Topics included:
Creativity As A Lifestyle
How To Build & Maintain Meaningful Relationships
How To Turn Our Hopes Into Habits
Reflection: A Year In Review
VIDEO CAMPAIGNS
Monica is an award-winning filmmaker and she brings her eye for visual storytelling to every project she brings to life. Her client videos range from commercials to instructional videos and just about everything in between.
Collaborations include:
Ideation and strategy
Script development
Video production consulting
Performance coaching and direction
Editorial feedback
Click the button below to view some examples of short-form videos Monica has made for companies.
“Our company desperately needed a new video for our website. Monica was able to come up with a concept that really aligned with our brand’s vision. When we needed last minute changes, she took every bit of feedback and incorporated it into the final product, all the while keeping up with a very quick turnaround time. We’ve seen tens of thousands of views on the video within a month of posting it with zero promotion. ”
MANIFESTOS
From company manifestos to curating manifestos at conferences to teaching her signature Write Your Manifesto course, Monica has studied what makes a manifesto meaningful and why manifestos are the new mission statement.
Monica leads teams through her engaging process of appling the Socratic Method and philosophical thinking for finding and stating purpose.
CASE STUDY: The Edrington Company
Brugal Rum was planning a major branding change and brought Monica in to lead a creativity workshop and walk the leadership team through crafting a new company manifesto. Over the course of just a few hours, the team had a new vision for their rebrand and went from feeling stuck to feeling energized about the new values-aligned direction.
“Monica has an uncanny ability to mine for gold in terms of extracting beliefs, values, and voice in a way I couldn’t have done on my own. My community loves it so much I had it made into a poster so they can be reminded of the life we can achieve when we follow the statements in the manifesto.”
“Words, Words, Words.” - Shakespeare
From blog posts to newsletters, Monica has written thousands of words to connect the brand with the audience.
Articles posted on Medium that were repurposed for multiple outlets:
The Best Of Times The Worst Of Times: A Bus Ride In Burma * Selected as Editor’s Pick for Medium
Articles for Holstee Journal:
Life, Liberty, and the Pursuit of Self-Help
STAFF WRITER
The Dos Equis Most Interesting Man Global Campaign:
Monica was commissioned to write multiple 500-700 word articles on the topics of “Adventure” and “Creative Arts” geared towards making men of the world more “interesting.”
Reboot With Joe
As a certified Holistic Health Coach, Monica wrote dozens of articles on the topic of healthy eating habits.
Travel Tips Writer For Go Galavanting
As an avid solo traveler, Monica wrote a monthly column on solo female travel.